"Este negocio necesita un poco de poesía"
"El conocimiento explica muchas cosas"
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"BrandJazz" Club
Plannersphere es un wiki constantemente actualizado con links a blogs, bibliografía, herramientas y artículos en el ámbito del planning. Accede desde aquí.
Douglas Rushkoff: Program or Be Programed. Ten Commands for a Digital Age
Douglas Holt: Cultural Strategy. Using Innovative Ideologies to Build Breakthrough Brands
Gabe Zichermann: Game-Based Marketing.
Jesse Schell: The Art of Game Design. A book of lenses
Grant McCracken: Chief Cultural Officer: How to Create a Living, Breathing Corporation
Grant McCracken: Transformations. Identity Construction in Contemporary Culture
Geert Hofstede: Culture's Consequences: Comparing Values, Behaviors... Nations
John Grant: Co-opportunity. Join Us for a Sustainable, Resilent, Prosperous World
Carolyn Handler Miller: Digital Storytelling.
Marieke de Mooij: Consumer Behaviour and Culture.
Patrick Hanlon: Primal Branding. Create Zealots for Your Brand, Your Company, Your Future
Douglas B. Holt: How Brands Become Icons. The Principles of Cultural Branding
Grant McCracken: Culture and Consumption
Charlene Li, Josh Bernoff: Groundswell. Winning in a World Transformed by Social Technologies
Tomy Ahonen, Alan Moore: Communities Dominate Brands
John Grant: The Green Marketing Manifesto
Derek M. Powazek: Design for Community: the art of connecting people in virtual places
Alex Wipperfurth: Brand Hijack: Marketing Without Marketing
James Surowiecki: The Wisdom of Crowds
Jim Taylor: Space Race: An inside view of the future of communication planning
Henry Jenkins: Convergence Culture: Where Old and New Media Collide
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Edward R. Tufte: Beautiful Evidence
Edward R. Tufte: The Visual Display of Quantitative Information
Chris Anderson: The Long Tail: How Endless Choice Is Creating Unlimited Demand
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
John Grant: The New Marketing Manifesto
John Grant: Brand Innovation Manifesto
Al Ries, Laura Ries: The Origin of Brands
Tom Blankett, Robert W. Board: Co-Branding: The Science of Alliance
C.G. Jung: Los Arquetipos y lo Inconsciente Colectivo (Vol 9/I)
Margret Mark, Carol S. Pearson: The Hero and the Outlaw
Clotaire Rapaille: The Culture Code
George Lakoff, Mark Johnson: Metaforas de la vida cotidiana / Metaphors We Live By
Zygmunt Bauman: Liquid Life
Malcom Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
K. Fog, C. Budtz, B. Yakaboylu: Storytelling: Branding in Practice
R. Briggs, G. Stuart: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Harry Beckwith: Selling the Invisible: A Field Guide to Modern Marketing
Farris, Bendle, Pfeifer,Reibstein: Mk Metrics: 50+ Metrics Every Executive Should Master
B. J. Pine, J. H. Gilmore: The Experience Economy: Work Is Theater & Every Business a Stage
David A. Aaker: Brand Portfolio Strategy
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